Most people think I’m in the marketing business. They’re wrong. I’m in the liberation business. And I didn’t fully understand that until I met a crippled cobbler in a muddy village outside Nairobi, Kenya. The Day That Shattered My Assumptions I went to Kenya expecting to see poverty. What I didn’t expect was to have my entire worldview turned upside … Read More
The 80/20 Rule of Cancer Survival
What’s the 20% of cancer prevention and cost, that gets 80% of the results? A study by Goddard published in Journal of the American Medical Association Oncology considers the impact of cancer prevention, screening, and treatment on mortality rates for breast, cervical, colorectal, lung, and prostate cancers in the U.S. from 1975 to 2020. They estimated 5.9 million deaths were … Read More
Simple Trumps Complex: Why The Star Principle Determines Your Business Success
The world runs on principles. Principles are simple truths that run impossibly complex systems. VERY simple levers steer those systems. Simplicity Controls Complexity Your body has 10 trillion cells. Every cell has a trillion atoms. Your body is more complex than anyone can fathom. Yet… Denis Noble, a famous Oxford scientist says: “Your blood pressure, weight, breathing and heart rate … Read More
How Giving Away 170 MacBook Pros Taught Me ‘Skin in the Game’
I teach “Skin in the Game” via the “IF IF THEN ELSE” guarantee. I’ve seldom explained where it came from. It was birthed in the school of hard knocks when I gave away over 170 Apple MacBook Pro computers at my very first seminar. The hotel “promised me” my computers were safe… but would NOT guarantee a single thing. Their … Read More
Reaching the Bottom of the Swamp
Are You Willing to Go to Any Length? In high school or college, did you have to read the epic poem Beowulf? I did. I’m guessing most were bored by it. I didn’t grasp its true meaning until I was in my late 40s. King Hrothgar has built an impressive beer hall. All his merry men love to come together … Read More
How to Charge Whatever You Want, Communicate with Innate Power, and Blaze Your Path to Benevolent World Domination
Perry Marshall (00:00:01): Good morning everybody, and welcome welcome to Andrew Bob Krista, Keith Lawrence. The names are jumping around because they’re coming in fast. Mark Milee, Marlene, Mitch Muhammad. I got a lot of Ms. Paul Perez, who’s going to be at our retreat. Pete Thompson, Rick Johnson. Lots of people popping in. I have two very, very … Read More
The Evolution of a Marketing Guru: Perry & “Doberman” Dan Gallapoo
Listen in as I dive deep into my personal and professional evolution (from my early days of tinkering with stereo equipment to becoming a pioneering force in internet marketing and beyond), in this wide-ranging conversation with cop-turned-copywriter “Doberman” Dan Gallapoo.
From Electrical Engineer to Curing Cancer
I had the pleasure of being a guest on the podcast “Beyond Curious” hosted by Brandon Fong. The title of the episode is “From Electrical Engineer to Curing Cancer.” But it’s not about how I’m curing cancer really. It’s more about how YOU can solve your most perplexing problems. As Brandon put it… This is one of those “break your … Read More
Mind Over Matter: Getting prospects to whip out their credit cards
I’ve always suspected that whether people buy from you or not depends on things that have NOTHING to do with what you said. Or what they saw. Or your webpage. Or your photos. Or your USP. Or your branding. Or anything else that’s “tangible” and “measurable”. I think it has to do with your INTENT. There are sound scientific reasons … Read More
AI and the New Renaissance of Creativity
Scott Schang, Bob Regnerus and I recently explored the mind-expanding potential of AI and how it can liberate human creativity in ways we haven’t seen in centuries. Yes, AI will handle many of the routine tasks that currently monopolize our time and mental bandwidth. But by delegating the tedious but necessary workload to AI assistants, we can reclaim our … Read More