Content Bids: New Feature from Google AdWords
How to Pay Lower Prices for AdSense Traffic
One of Google's "stupid taxes" has been the inability to separate AdSense bids from Google search bids. AdSense traffic generally converts to sales worse than search traffic, and many times you make money on the Google clicks and give it all back on the Adsense clicks.
This is a big money-maker for Google, and they've understandably been reluctant to give advertisers control of this. So for a long time I've been teaching a 'bootstrap' method for getting around this. My method is still important, but now Google gives you direct control, by pressing a button.
Instructions
You go to "Campaign settings" within each of your individual campaigns, by clicking on the "Edit Campaign Settings" link, just to the right of the "Campaign Daily Budget":
The menu looks like this:
Look on the upper right - check "Content network" (if it's not already turned on) and a new "Content bids" box will appear. Now click the box that says "Content bids - Let me separate prices for content clicks."
The menu for your groups will now look like this:
Until you enter new numbers, Content bid will say "default." You can edit this and set it to any number you wish. Your bids should be consistent with the conversion rate of AdSense ads on your site.
Now you can buy AdSense clicks for what they're worth, and buy Google clicks for what they're worth. And since AdSense is often *capable* of generating a lot of traffic, this can be a huge advantage for you.
NOTE: This introduces capabilities that weren't possible before, and some important nuances and possibilities. This weekend I'll be sending a special update to my personal AdWords coaching alumni and my Renaissance Club members on how to fully use this.
If you're not a Renaissance Club member, join here now - and you also get the latest October 2005 Edition of the Definitive Guide to Google AdWords, just for giving the club a try: http://perrymarshall.com/renaissance/adwords.htm
Best,
Perry Marshall
(C)2005 Perry S. Marshall & Associates.
1131 Lake Street #295 | Oak Park IL 60301 USA